IFM MGMT
HIP HOP. R&B. DANCEHALL. REGGAE. SOCA AND POP
GENUWINE BEAUTY
Genuwine Beauty (pronouns: she/her/hers) is a rare type of artist who actually lives her truth and has no qualms about choosing to do so. She has a unique sound of her own that pays homage to old school and trap music. When she listens to a beat, it's from a producer's point of view - she imagines which of her contemporaries would rock the beat, then she embodies the very essence while making it her own. After years of failed label representation, Genuwine Beauty is now an independent artist.
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Kenyatta Brown (aka Reason Allah aka Genuwine Beauty) was born in Westwood, NJ in the late 80s and moved to Virginia in her early adolescent years, where she found a passion for music. During her middle school and high school years, she was in a supergroup consisting of her 4 brothers: Jae Favor, Wreckstyles, Truth and 9 to 5 and went by "Jay Casino". Jay Casino branched off in her early adult years and went by "Reason Allah" after finding a label to represent her (you can still find pre-GB "Reason Allah" music on SoundCloud). Eventually, she was released from the label due to her gender identity and sexuality.